Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

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The book is amazingly structured and would definitely make you think about the technologies that have hooked you.

It’s curious how the tech-related psychological research lines up neatly with what I’ve recently read about psychology of relationships. It’s really a must read so you understand the psychology behind what drives our behavior in a world where there’s so many services competing for our attention.

After completing Hooked, I emailed Nir to thank him for his wise words. The study itself only mentions that yb notices an increased number of “chat octets” in the traffic analysis and one of the possible explanations is that depressive people are joining depression chat rooms in order to find relief but they have no way of knowing.

Over 2 hours of video walk you through the essentials of building habit-forming products. It is this interesting and fascinating thinking which I believe to be valuable to all people regardless of whether they are entrepreneurs who want to sell something, or people who work in a steady employment.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Stephen Wendel, author Designing for Behavior Change. Thank you for buying the book! Nir Eyal answers these questions and many more by explaining the Eyxl Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.


One is a group of pigeons that are in a cage where if they press a button they will be given some food pellets, but the amount of food dispensed is the same every time.

Kindle Edition Verified Purchase. Nir will mail you a personally signed book plate for your copy of Hooked.

The book everyone in Silicon Valley is talking about

Why do some products capture widespread attention while others flop? How does the loop initiate? If you want to understand how habits are formed in the world of technology, startups and software and mobile products, “Hooked” is the wyal for you. This could be content e. Action Now that you have the trigger, as soon as a user feels that ‘itch’ your product will pop into their head.

Hooked: How to Build Habit-Forming Products

Even the book’s cover art shows a mouse pointer clicking somewhere near the nucleus accumbens of a brain, the dopamine center manipulated by variable rewards that help fuel behavioral addictions. This led to massive success. Get to Know Us. The hunt is something intrinsic in our brains that dates back to prehistoric times when we literally lived for the hunt – think of hunting for interesting content on your Twitter feed, or gambling looking for payoffs.

Oct 23, Sarthak Pranit rated it liked it Shelves: Why do some products capture our attention while others flop? I don’t buy every book asap. That somehow drove home the message far more effectively than anything else in the book. View all 4 comments. It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. What is she going to get for it?


Skinner’s pigeons tell us a great deal about what helps drive our own behaviors. Then you’ll hope your competition isn’t reading this. Fascinating examples from the iPhone to Nooked, Pinterest to the Bible App, and many other habit-forming products.

I admire Atul wrote: Nir Eyal explains that there are two types of triggers: I highly recommend reading the book with a specific product in mind that you would like to apply the lessons of Hooked to.

Return to Book Page. The chapter also employs a nauseating number of religious puns: I also appreciated the detailed list of social media sites and apps mentioned throughout the book. How many copies did you order?

Hooked: How to Build Habit-Forming Products by Nir Eyal | Nir & Far

Creating products that have high engagement rate is the first step in Lean Startup methodology. I wanted something that would get to the crux of the problem and set out a practical framework eyl how to apply it with examples, without being overly verbose on history and research. If you’re trying to build the next big app, you need user engagement.

Little personal opinion, a lot of useful info. Books like this are worth their value because they hookeed you a new lens to see the world. When you post a picture on instagram, the reward is likes from other people.